Azerbaijan's winter tourism opportunities were showcased at the London Snow Show 2026.
As part of the exhibition, Florian Sengstschmid, CEO of the Azerbaijan Tourism Board (ATB), participated in a panel discussion titled "The Future of the Ski Holiday", moderated by Lilly Dause, host of Euronews' travel programme Grand Voyager.
The discussion also featured Sandra Spitz, Director of Sport and Events at the International Ski and Snowboard Federation (FIS), and James Gambrill, founder of the "Mountain Trade Network" and Event Director of the "Snow Show," with participants exploring new mountain ski destinations, the evolving expectations of travelers, and future development trends in winter tourism.
ATB CEO Florian Sengstschmid provided insight into the development of mountain tourism in Azerbaijan and the country's existing potential.
At the exhibition, the Shahdag Tourism Center and the Tufandag Winter-Summer Tourism Recreation Complex showcased their offerings for skiing, snowboarding and other outdoor activities.
Elin Suleymanov, Azerbaijani Ambassador to the UK, also visited the country’s stand.
Celebrating its 50th edition this year, the London Snow Show serves as an international platform bringing together winter sports and tourism destinations.
